Collaborate with client on their requirements for the sock. This varies with specific logo, symbol, Pantone colors or with a Neon Bandit sock in mind.
Ultimate Obstacles came with the request to use their logo on the outside of the leg. Additionally, they gave CMYK colors that they use in their promotional messaging.
Create sock mockups. Sock mock-up template is designed for the factory to understand how the sock will be printed. They include a front, side, and back view of the socks, Pantone colors, and written details about placement and specifics.
For Ultimate Obstacles, I based my design on a sock that they showed interest in from the Neon Bandit collection of socks. I gave them three different color variations to deliberate on.